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The Potato Project: Soho spud heaven


Potatoes are the super stars of the vegetable world in my opinion. Being vegetarian if a potato doesn’t feature in my meal in some shape or form, I feel like I’ve not eaten a proper meal. Be it mashed, boiled, fried, roasted or baked I am hands down their biggest fan!

Places to eat in Soho

The Potato Project

The Potato Project

You can imagine my glee when I was invited to sample The Potato Project’s take on the humble jacket potato. Founder Ksenia Karpenko has worked her magic and transformed the potatoes into fine gourmet specimens.

The menu is in two sections: ‘A twist on classic’, which sees delicious flavours such as smoked ham hock, pesto mayo, chilli beef ragu, and sun-dried tomatoes. Not all at once I might add!

The Potato Project

For the more adventurous there is the ‘Something a little different’ menu and it’s where my eyes landed. My spud was filled with autumn wild mushrooms, spinach, blue cheese & truffle oil (£6.20). Being a truffle fiend I was in potato heaven. With a perfectly crispy skin, the decadent filling was hearty and moreish.

The Potato Project

The second jacket was loaded with pulled bbq duck, mozzarella and sesame seeds (£6.65). The generous filling and fluffy potato received a big thumbs up from the recipient.

The Potato Project

Everything is cooked in-house and made to order. You can even pimp up your potato. The kitchen is happy for you to mix and match the toppings and create your own tasty concoctions.

There are sides on offer too between the £2 – £2.70 range, such as sweet potato hummus with pear, a half loaded avocado and root veg slaw to name a few.

The Potato Project

The little café mainly harnesses the takeaway trade. If you prefer to eat from a plate you can hang out on the stools or head to the large table downstairs perfect for groups or families. Be warned though at lunch time you’ll find a big queue of hungry potato junkies. So waiting patiently is a pre-requisite.

The Potato Project

We ended the carb fest with a gin and tonic ice cream, there’s a choice of salted caramel or mango sorbet. There was no way I was going skip a G&T when it’s on offer.

The Potato Project

If you’re on time-constraints and the belly is rumbling, I’d highly recommend giving this place a whirl. Good, honest food with decent prices and definitely a healthier choice than some of the fast food restaurants in the area. Gourmet tatties are the future!

What’s your favourite spud filling? Let me know in the comments section below


Potato Project | 27 Noel Street | London | W1F 8G

Disclaimer: My lunch was complimentary however all views, opinions and photos are my own and remain a trademark of the Curious Pixie. 



  • The Purley Girly 10th May 2017 at 9:30 am

    There’s a Potato Project in Boxpark Croydon now so I’ll ave to give it a whirl, jacket potato is glorious comfort food!

    • Sima Sthanakiya 10th May 2017 at 9:44 am

      Oh you must. Your stomach will thank you for it 🙂

  • Katharina 10th May 2017 at 12:13 pm

    It’s funny having grown up in France, I do not categories potatoes as vegetables but as carbs. My boyfriend and I always argue about this 😛 But the food looks amazing one way or another

  • Laura 15th May 2017 at 9:36 am

    I’ve seen this when walking around in Soho and I think it’s such an awesome concept! The food looks so yummy too – I can’t wait to visit it myself!

    Laura // Middle of Adventure

    • Sima Sthanakiya 15th May 2017 at 11:31 am

      You won’t be disappointed Laura, some really yummy fillings x

  • Andrew 15th May 2017 at 8:10 pm

    I love jacket potatoes! Definately will keep this in mind if I’m every in the area; thanks for sharing 🙂 And for me, probably cheese and tuna, with plenty of butter on the potato beforehand! Yum!

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